EcoCycleDesign

Case 1: EcoCycle Design

A Sustainable Bike Subscription Service

EcoCycle Design is a Netherlands-based startup offering bicycles through a subscription model rather than traditional ownership. Its service includes maintenance, theft insurance, and replacement bikes, while the bicycles themselves use refurbished or upcycled frames and components. Users also participate in developing new service features through a co-design platform.

In this case, you will explore:

• how the L2BGreen Business Model Canvas extends traditional business modelling to include environmental and social impacts;
• how circularity can be incorporated into a product-as-a-service model;
• how user-centred design and co-creation can improve sustainable services.

EcoCycle Design demonstrates how a green business model can combine environmental benefits, commercial viability, and user participation while reducing the need for new products.

Main learning theme: L2BGreen Business Model Canvas
Additional learning theme: User-Centred Design
Suitable for: Learners interested in circular business models, sustainable mobility, service innovation, or user-centred design