Sectieoverzicht

    • Case 3: TrueFibre

      Transparent Textiles in a Greenwashed Market

      TrueFibre is an Estonian startup producing fully traceable garments from locally sourced hemp. The company was founded in response to greenwashing in the fashion industry and uses open supply-chain data, recognised certifications, product lifecycle information, and consumer education to distinguish genuine sustainability from misleading environmental claims.

      In this case, you will explore:

      • how to recognise common forms of greenwashing;
      • how transparency and third-party verification can build consumer trust;
      • how sustainability can be embedded into corporate strategy and organisational culture.

      TrueFibre demonstrates that credible sustainability requires more than environmentally friendly marketing. It needs measurable commitments, informed employees, transparent data, and leadership willing to prioritise long-term values.

      Main learning theme: Greenwashing
      Additional learning theme: Strategic Thinking and Fostering Sustainability in Corporate Culture
      Suitable for: Learners interested in sustainable fashion, marketing, transparency, corporate strategy, or consumer behaviour