TerraVerde

Case 4: TerraVerde

Fashioning the Planet's Boundaries into Business Ethics

TerraVerde is a Greek eco-fashion brand producing circular and biodegradable clothing from reclaimed fibres and reused textiles. Its business decisions are guided by the planetary boundaries framework, while its marketing combines transparent environmental information, storytelling, scientific education, and community engagement.

In this case, you will explore:

• how planetary boundaries can guide business decisions;
• how businesses can evaluate their impact on climate, biodiversity, land, water, and pollution;
• how sustainable marketing can communicate environmental impact without greenwashing.

TerraVerde demonstrates how scientific sustainability principles can influence not only production but also partnerships, growth decisions, and communication with consumers.

Main learning theme: Planetary Boundaries
Additional learning theme: Sustainable Marketing
Suitable for: Learners interested in fashion, environmental science, sustainability communication, or ethical business