AgriBridge

Case 6: AgriBridge

Connecting Circular Agriculture and Community Empowerment

AgriBridge is a B2B startup connecting urban food retailers, local governments, and rural agricultural cooperatives. Its platform matches urban demand with sustainable surplus production while using digital logistics planning, direct contracting, circular agriculture, and inclusive employment to create environmental, social, and economic value.

In this case, you will explore:

• how the Triple Bottom Line connects environmental, social, and economic sustainability;
• how improvements in one sustainability dimension can influence the others;
• how strategic thinking and organisational culture can make sustainability a long-term business driver.

AgriBridge demonstrates that reducing food waste, improving farmer incomes, supporting marginalised workers, and creating commercial value do not have to be separate objectives.

Main learning theme: Triple Bottom Line
Additional learning theme: Strategic Thinking and Fostering Sustainability in Corporate Culture
Suitable for: Learners interested in agriculture, food systems, social entrepreneurship, strategy, or circular economy