Osnutek odseka

    • Case 8: TerraWrap

      Greening Packaging Profitably

      TerraWrap is a Slovenian SME producing sustainable packaging for food and e-commerce companies. Its flagship EcoCell wrap is made from agricultural waste and is biodegradable and recyclable. The company embeds sustainability into strategy, production, HR, marketing, and KPIs while using PESTEL analysis to assess opportunities and risks when entering new markets.

      In this case, you will explore:

      • how environmental responsibility and profitability can reinforce one another;
      • how sustainability can be integrated across different business functions;
      • how PESTEL analysis supports decision-making in changing political, economic, technological, social, environmental, and legal contexts.

      TerraWrap challenges the assumption that sustainability necessarily reduces profitability and shows how environmental innovation can strengthen resilience and market positioning.

      Main learning theme: Balancing Profit and Planet
      Additional learning theme: PESTEL Analysis and Decision-Making
      Suitable for: Learners interested in packaging, business strategy, market expansion, circular economy, or sustainability management