Sectieoverzicht

    • Case 17: EcoTread

      Sustainable Rubber from Finance to Strategy

      EcoTread is a European B2B company producing sustainable rubber compounds from recycled tyres and alternatives such as dandelion-based rubber. Once a high-emission processor, it has transformed its production, uses green energy, operates an ESG investment fund, and publicly reports how its purchasing and financial decisions influence global rubber supply chains.

      In this case, you will explore:

      • how SWOT analysis supports strategic sustainability decisions;
      • how strengths, weaknesses, opportunities, and threats can shape green transformation;
      • how corporate investment and purchasing power can influence environmental outcomes across supply chains.

      EcoTread demonstrates that finance can function as a sustainability lever when companies use procurement, investment, and budgeting strategically.

      Main learning theme: SWOT Analysis
      Additional learning theme: Money Impact
      Suitable for: Learners interested in manufacturing, supply chains, finance, strategy, ESG, or circular materials