Abschnittsübersicht

    • Case 19: MycoBrew

      Sustainable Marketing for Planet-Friendly Beverages

      MycoBrew is a Slovenian beverage company producing mushroom-based drinks from mycelium grown on brewery waste. Its circular model turns industrial by-products into ingredients, uses reusable dispensers instead of single-use packaging, and combines its sustainability practices with transparent storytelling, certifications, environmental data, and customer engagement.

      In this case, you will explore:

      • how sustainable marketing can communicate genuine environmental value;
      • how storytelling, transparency, certification, and customer engagement can build credibility;
      • how circular business practices connect to planetary boundaries.

      MycoBrew demonstrates how sustainability marketing can become an educational and trust-building activity when the communication is supported by real changes in production and resource use.

      Main learning theme: Sustainable Marketing
      Additional learning theme: Planetary Boundaries
      Suitable for: Learners interested in food and beverages, circular production, marketing, branding, or environmental communication